30% back to the ice.

The plans are big, and Dangleson is in its infancy.

The Company creates stylish apparel, and useful hockey gear which is branded with the unique designs. The plan, is to contribute money to get outdoor rinks, youth gear and other hockey necessities to under-served areas in Montana, which can support a hockey community.

Therefore, I pledge to reserve funds and give 30% of the proceeds of all sales to programs that benefit these ends. Forever. Whether that be community outreach to support the construction of outdoor rinks, planned activities on frozen ponds to generate fresh excitement about hockey in small communities, or bonafide purchases of building materials/ labor for the construction of community-accessible ODRs (outdoor rinks).

The reason why I'm doing this is because I feel the game of hockey is an engine of valuable, healthy personal growth and development that can last a person their entire life. Hockey develops skills of agility, manual dexterity, balance, human reflex and peak cardiovascular output in a way most other sports cannot and do not. The speed of the game develops speed of the mind. Strategy, decisive action and the freedom and necessity to improvise are all things that will be honed by hockey. The camaraderie of the team environment, and supporting and defending your teammates has the capacity to develop discipline and character uncommon in society at large- the very type of character that will serve a person well both in childhood and as an adult.

The skills you learn in this game can be expressed and sharpened, even in the most austere of environments. You can stickhandle in a basement or driveway. You can practice your skating and shooting on a frozen pond. Alone, or with friends, you have the tools to stay sharp, fit and agile for the rest of your life because hockey became a part of it.

Hockey players tend to be high-achieving individuals throughout their lives. While their classmates are still asleep in their beds, the young hockey player is running drills with their team at 6am with a heart rate approaching 200 beats-per-minute. Your will to push forward and your personal resilience is being honed right then, and right there. Day in, and day out. All season, and into the summer. The endurance of pain. The development of selflessness. And the experiences of joy. It becomes the thing you love because it gives you something intangible you're not sure how to describe to another person. The thing maybe only another hockey player can understand.

So if you ask me why I'm doing it, I hope I answered your question. Because when I was three years-old someone gave me hockey. The biggest miss would be not taking every opportunity to give it back to as many as I can.